Laurus

The Brief
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Create new branding and strategy of a thriving family law practice. With no previous driving strategy, Laurus’ branding was lacking the focus needed to take it to the next level.

The Solution
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By promising a new positioning statement “For life’s challenges, count on us” Laurus was transformed into the dependable law practice they’d always strived for. This new ethos is all about offering a warm, supportive and completely dependable arm around the shoulder, guiding their clients through legal challenges within the key focus areas of property, family and legacy.

This complete rebrand, involved addressing their identity at every touchpoint from print and advertising collateral to a completely custom icon suite and a bespoke font.