Johnnie Walker

The Brief
—
Create a limited edition pack for Russia, to overcome the dearth of brand-knowledge in Russia, the design needed to tell the heritage story.

The Solution
—

Three wraps were created to show the evolution of the Striding Man icon. Bright colours contrast with heritage cues, signify process from past to present. The bottles sit concealed in leather cases featuring Striding Man die-cuts through which the wraps can be seen, adding intrigue and overall prowess to the pack. Work created whilst at Bloom.