Jonny Kearns — Designer
Identity, Packaging, Design Consultant
R-YOUU_Website_Master-Animation.gif

R-Youu Outwear

Defining Opportunity / Brand Articulation / Brand Creation / Packaging

The Brief — Create a non-conforming apparel brand that focuses on 100% sustainable outwear for women. The Solution — Drawing from nature, bespoke woodland and rain patterns were created alongside a functional brand identity. The identity stret

The Brief
—
Create a non-conforming apparel brand that focuses on 100% sustainable outwear for women.

The Solution
—

Drawing from nature, bespoke woodland and rain patterns were created alongside a functional brand identity. The identity stretched across packaging, social and apparel.

R-YOUU_Project carousel_4.jpg
R-YOUU_Project carousel_9.jpg
R-YOUU_Project carousel_10.jpg
R-YOUU_Project carousel_8.jpg
R-YOUU_Project-carousel_5.gif
R-YOUU_Project carousel_3.jpg
R-YOUU_Project carousel_2.jpg
R-YOUU_Project carousel_5.jpg
R-YOUU_Project carousel_6.jpg